Meredith Godwin-Kresge | Award-Winning Art Director & Strategic Designer | Cleveland

LOGOFOLIO ABOUT

Visit Pasadena

THE CHALLENGE

Rooted in Pasadena’s hospitality legacy, we created a full campaign celebrating the $10 million renovation of six iconic hotels. The resulting work bridges the city’s rich history with a renewed energy for business and leisure travel, driving awareness, bookings, and excitement.

THE SCOPE

Visual Identity
Campaign Assets

Results

Reported from Visit Pasadena

Earned Media

120M impressions

Bookings

460K hotel room bookings

Website

31% increase in visits

Social Media

23% increase in social media following

Revenue Goals

101% revenue goal for Convention Center and Civic Auditorium

Events

315 events at PCOC facilities

Overall Outcome

Together, the Pasadena Convention Center, the Civic Auditorium, Convention & Visitors Bureau, and Ice Skating Center surpassed their revenue goals and exceeded expectations to provide quality service for the Pasadena community and our visitors. We hosted 315 meetings and events and welcomed 375,000 visitors to our managed facilities, who generated an estimated economic impact of $51 million in direct spending to our local hotels, restaurants and shops. (from PCOC 2019 Annual Report)

AGENCY: Clever Creative
ROLE: Lead Designer
Select imagery courtesy of The City of Pasadena