TIDL Sport
Co-Founder and UFC legend Conor McGregor and the revolutionary team at Anthos Group looked to Clever for direction and a complete packaging system for their new cryo-formulated and plant-derived CBD sports relief brand. The goal was designing a brand to reach everyday enthusiasts as well as elite athletes who need that restorative push to continue training.
- Visual Identity
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Packaging Desing
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In-Store Displays
THE PROCESS
Directly inspired by the bending, stretching and ever-changing human form, the icon feels welcoming and organic while being very digital and modern in nature. The icon is balanced by a technologically-inspired and custom hand lettered word mark that evokes trust, science, strength and stability. Initial sketches are followed by final logomark.
THE PACKAGING
With a bold nod to streetwear and hype fashion, the TIDL Hemp Powered Cryotherapy Spray packaging was a love letter to the sports industry and its players. Dynamic lines, bold colors and powerful type all came together on textured backgrounds to tell a story of energetic recovery.
The outer box was designed to be picked up and viewed. Elements wrap around the packaging to give the customer a involved piece that tells a story about unlocking potential and becoming the competitor you were meant to be.
AGENCY: Clever Creative
ROLE: Art Director / Lead Designer
Select photos courtesy of TIDL Sport.