Nickelodeon’s Power Squad
The goal of the collaboration was to unite six of Nick Jr.’s distinctly separate children’s programming shows into a branded unit that could be used as a tool for recognition outside of the United States—specifically Europe and South America.
- Visual Identity
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Display Items
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Motion Assets
THE PROCESS
The task was to find the uniting factors of these pre-school children’s shows and create a logo uniting them – The Power Squad.
We connected the dots between the separate brands and did extensive research into not only the shows, but competition, target demographic findings and trends to create a dynamic and fun logo that was exciting to both children and families. After the logo was completed, we created patterns, a dynamic style guide, FSDU shipper and web banners to promote the new team to a global market.
AGENCY: Clever Creative
ROLE: Lead Designer