Mizo Hard Seltzer

Starting from the ground up, we built Mizo’s brand to cut through a saturated seltzer market with clarity, attitude, and edge. From visual identity to packaging, every detail was crafted to reflect the boldness of its flavors and the cultural vibrancy behind its name. The result is a brand system that feels both familiar and unexpected—bright, intentional, and built to spark curiosity at first glance.

• Visual Identity
  

• Brand Guidelines
  

• Packaging

Extensive exploration was done to achieve a mark that felt bold, aligned with Gen-Z and hype fashion culture and had a commanding presence. Personal exploration is on the left with the final mark in black on the right.