Glendale Library, Arts & Culture
THE CHALLENGE
Through the identity system we positioned the library as a destination for education, creative expression and meaningful social engagement. The final design showcases Glendale’s library as a reflection of the city’s rich history, geography and diverse community.
- Positioning
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Visual Identity System
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Art Direction
THE PROCESS
Inspired by the iconic architecture of the Downtown Central Library, a system was developed that highlighted one unique or key piece of architecture in each of the branches. The result was a completely ownable and pride-inspiring set of dynamic logos that could be used in any scenario and still be instantly recognizable. Site visits as well as mini-interviews were given to extract the iconic elements of each of the seven branches.
AGENCY: Clever Creative
ROLE: Lead Designer
TEAM: Amy Wilk, Schessa Garbutt