FHI Heat

Rooted in deep strategic insight, we developed a refreshed identity system and deeply inclusive campaign that modernized FHI Heat—without losing the brand’s 20 year legacy. The resulting work connects where the brand has been with where it’s going, pairing a bold new visual language with the authenticity that made it iconic.

• Visual Refresh
  

• Consumer Strategy
  

• Brand Book
  

• Photoshoot

ADDITIONAL WORK

In conjunction with the refresh to FHI Heat, we took a look at their ultra viral hit and best-seller, the UNbrush and gave it the refresh it needed. We affected their brand guidebook, color, type, iconography refresh and activation examples.

• Visual Refresh
  

• Brand Book
  

• Photoshoot