Fellows Gin
Boutique spirit makers Hudson Valley Distillers created their first gin to be sold outside of their distillery, and came to us to develop the brand from the ground up. Fellows Gin is a fresh take on classic spirits sourced from local grapes with a unique bouquet of lavender, cucumber, orange peel and other botanicals.
- Visual Identity
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Packaging Design
The Process
This hand lettered mark is a nod to times past. The goal of the branding was to feel friendly and welcoming but have a sophisticated edge. We wanted this label to be proudly displayed on anyone's bar. Below is the original sketch to final logo as well as potential in the wild postings and the full label layout.
AGENCY: Clever Creative
ROLE: Art Director / Lead Designer
First image property of Hudson Valley Distillers
ROLE: Art Director / Lead Designer
First image property of Hudson Valley Distillers