Hudson Valley Distillers
THE CHALLENGE
Based in Upstate New York, Hudson Valley Distillers is a boutique distillery, event space, and bed and breakfast. Aside from being a local hotspot, Hudson Valley Distillers are also known for their award-winning spirits and came to us to develop an identity and label system for their in-house small batch bottled creations.
THE SCOPE
Visual Identity
Packaging
THE PROCESS
The first step was a logo update which is shown below. The barn that is utilized in the logo is the actual distillery location and is on the property for tours and events. A vintage photograph was the inspiration for the final logo. Embracing the small-batch nature was pivotal in the logo evolution as well as the system utilized for the bottle layouts.
THE SYSTEM
The label system needed to be dynamic enough that they could print out labels batch by batch with variable information for each of their lines, shown below. The main label has most of the locked information and could be professionally printed while the secondary label could be printed in house and manually applied to represent the batch contents.
This system allowed for flexibility and for the extreme care and handmade nature of the product to shine. To further enforce the special nature of this product a "perforated" diecut was applied to the secondary label to reference import stickers and event tickets.
AGENCY: Clever Creative
ROLE: Art Director / Lead Designer
Last image property of Hudson Valley Distillers